Marketing to the construction industry is becoming more complex. Construction product manufacturers must respond to evolving regulations, increased scrutiny around building safety, shifting specifier behaviour, and rapid advances in digital technology.
This webinar, taking place on 2nd June at 11am, cuts through that complexity using real data. Drawing on the latest research from NBS and The Think Tank, it will share what the data is revealing about how specifiers engage with information, how decisions are made, and where manufacturers are winning or losing influence.
Join them for a practical, evidence-based view of the construction sales and marketing landscape in 2026, with clear actions you can apply to your own strategy.
What will be covered
- What the research says about how and when specifiers engage with manufacturers
- Why education-led marketing is driving earlier engagement and reducing product substitution
- How CPD supports more credible, trust-based relationships with architects
- Which digital tools are delivering measurable impact on visibility and specification
- How different generations engage with marketing, backed by behavioural data
- Where AI is adding real value in marketing and where it is not
Who should attend
This webinar is for construction manufacturers who want to understand how to improve their engagement with specifiers and increase their chances of being specified.
Speakers
- Holly Cameron, NBS
- Liam Bateman, Founder of The Think Tank
- Eva Woode, Founder of Edify Content Studio
In order to register, click here.
